Sitting in one of Damascus’s infamous Microbuses (locally known as Servees), A Pepsi Max ad plays on the radio. It goes like this:
Buyer: Give me Pepsi Max.
Shopkeeper: It has no sugar.
B: I know, but it has all the taste.
SP (in dullest most stupid voice imaginable): but it has no sugar.
B: I know! but it has all the tase, why would I want sugar? GIVE ME PEPSI MAX I TELL YOU!
I don’t know what the guys who created this astounding ad were thinking, but what I inferred from the ad was that those who sell Pepsi Max just don’t get it, and those who buy it are douche bags. Excellent selling point.
That said, the Syrian Advertisement industry is largely a national embarrassment. The examples are just too many. but to be fair, every once in a while an advertising agency does come up with ideas that are pure genius, fun, and original. Yet the trend is largely finding a great song or piece of classical music and butcher it by turning it to a bubble gum song or a floor cleaner brand. Ask any Syrian whether they know the Lavicera musical piece, you will be surprised.
Anyways, you would expect an multinational mega-corp like Pepsi with a huge advertisement budget to actually come up with ads that don’t suck. I guess Syrian advertising is still a guaranteed way for a company to shoot themselves in the foot.